- Mountain West Style Magazine
- Posts
- Vivienne Westwood: A Punk Rock Prophet of Climate Change
Vivienne Westwood: A Punk Rock Prophet of Climate Change

Vivienne Westwood, the punk rock priestess of fashion and a tireless climate activist, passed away at the age of 81, leaving an indelible mark on both the industry and the world.
Westwood's career spanned five decades, beginning with a revolutionary explosion onto the London fashion scene in the 1970s. Her King's Road boutique, with its shredded t-shirts, leather jackets, and safety pins, ignited a cultural fire that reverberated across the globe. "We wanted to undermine the establishment," she once declared, "We hate it. We want to destroy it." This rebellious spirit, a hallmark of her brand, transcended fashion, becoming a potent symbol of youth rebellion and societal change.

With the fashion industry now recognized as the third-largest polluter globally, Westwood's unwavering commitment to environmental activism has taken on a new urgency. While many brands engage in superficial "greenwashing" campaigns, Westwood used her platform to expose the industry's devastating impact on the planet. As a Greenpeace ambassador, she championed numerous environmental causes, from the fight against Arctic drilling to the protection of indigenous communities.
"I just use fashion as an excuse to talk about politics," she famously stated. "Because I'm a fashion designer, it gives me a voice, which is really good."

Westwood's influence extended beyond her own brand. She inspired a generation of designers to prioritize sustainability and ethical practices, challenging the industry's reliance on fast fashion and exploitative labor.
Reply